Kansas City lifestyle, motherhood, and a little glam

A platform built on honest recommendations and local love, by a Kansas City mom her community actually trusts. Blogging since 2015.

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Pam Schmidt, founder of Sideofglam
Pam at home, everyday style
Hi, I’m Pam

The voice behind Sideofglam


I’m a Kansas City mom, wife, and creator who has been building Sideofglam since 2015. What began as a blog has grown into a local lifestyle and motherhood platform where moms come for honest recommendations and the things that make daily life feel more fun and a lot more doable.

My community trusts me because I keep it real. I only share what I’d actually tell a friend over coffee, which is exactly why the brands I partner with see their products land with people who buy. I’m American-Brazilian, fluent in Brazilian Portuguese, and I live in Kansas City with my husband Connor and our two little ones.

By the numbers

Reach and engagement


12.8K
Instagram followers
58,818
Peak post impressions
432
Shares, top post
100+
Brand partnerships
10+ yrs
Years blogging
6
Content channels
InstagramBlogPinterestTikTokYouTubeFacebookAmazon
Who’s listening

My audience


Mostly Kansas City women and moms: toddler moms, first-time moms, and families who lean on me for local finds, honest opinions, and ideas that make motherhood more fun. They are buyers, not just browsers.

MostlyWomen 25 to 44
Life stageMoms & young families
Based inKansas City metro
Top metrosKC, Overland Park, Olathe
They come forMotherhood, beauty, home
They trust me to beHonest, warm, real
What I cover

Content pillars


Motherhood

Toddler and family life, and the products and tips that actually help.

Kansas City life

Local events, family-friendly spots, restaurants, and things to do.

Beauty & style

Real-life beauty, everyday outfits, and the glam side moms still want.

Home & hosting

Home finds, decor, recipes, and gathering people around the table.

Proven track record

Brands I’ve partnered with


A selection of the 100+ brands I’ve collaborated with across national, gifted, and local Kansas City partnerships.

National & lifestyle

MarriottMcDonald’sBumbleAmazon LiveRachael Ray NutrishPetcoTuft & NeedleKrogerApplebee’sKleenexCirque du SoleilLove Your MelonCALIATimex

Beauty

CliniqueDoveCoolaBurt’s BeesBuxomBeauty Brands

Home & fashion

RuggableModsyLamps PlusKendra ScottLululemonFableticsAmazon FashionDiamonds Direct

Local Kansas City

Kansas City ChiefsKC Fashion WeekKC Wine WorksPark Place LeawoodAndre’s ChocolatesLegends Outlets801 ChophouseGrazingKC
Let’s work together

Rates & packages


Think of these as starting points, not a fixed menu. Every partnership is shaped around your goals and budget, so tell me what you have in mind and I’ll put together something that works for both of us.

Rate card · starting points
Instagram Reel or TikTok videoMy highest-performing format
from $650
Instagram post + Story setFeed post plus 3 Story frames with a link
from $650
Dedicated blog featureSEO post that keeps working over time
from $400
Story sets, YouTube & appearancesAdd-ons and long-form content
Let’s talk

A few things to know: bundles and ongoing partnerships are always welcome and usually the best value. Most collaborations start around a $400 minimum, pricing reflects both the content and how you plan to use it, and I only partner with brands I would genuinely use and recommend to my community.

The Sideofglam difference

Why brands work with me


Local trust

My audience is concentrated right here in Kansas City, so a recommendation turns into real customers.

Authentic storytelling

I share like a friend, never like an ad. That honesty is why my community acts on what I post.

Content that lasts

Across Instagram and an SEO-driven blog, your partnership keeps working long after the campaign.

Let’s create something together

If your brand belongs in a Kansas City mom’s real life, I’d love to talk. Tell me what you have in mind and I’ll send a tailored proposal.

Email me